KEVIN O’FLAHERTY: I’m excited today. We have our first ever guest on the podcast returning. And he was actually the first person I met networking professionally in town through the Rotary Club: Kent Ebersold from Ebersold, Inc. He’s a good friend of mine, and I appreciate him coming back for his second podcast. Thanks for being here.
KENT EBERSOLD: Thanks Kevin and Jim. Really appreciate coming back, and I had so much fun the first time, when you invited me back it was not a hesitation -- worked through my schedule and happy to be here.
JIM WASZAK: Good. Happy to have you.
KEVIN O’FLAHERTY: If you liked what Kent is saying in this podcast, we talked in his first one about using print marketing to market your business, and that was episode number two, so go back in our archives and check that out.
JIM WASZAK: So, Lisa, tell us a little bit about what you do at Ruffled Feather. I know you’re the marketing person there, but --
LISA HUGHES: Absolutely. I’ve been there almost eight years, and what my job is there is to confirm and book golf events. We host about 120 golf outings throughout the golf season. Sometimes there’s a few in the day. Sometimes we don’t have any, but the goal is to really book business and sales. And over the years I’ve just been the contact for the marketing. I think it’s just I believe in marketing. I think it’s a squeaky wheel, good solution. I think it’s important to be out. People know that you’re there because if they don’t hear you constantly, then they kind of forget about you, and they’ll go to your competitor. So I get involved lot of in the marketing and--
JIM WASZAK: It seems to me one like one of the challenges would be how do you know who’s having an outing, you know?
LISA HUGHES: Absolutely. I get that question a lot actually. Like how do you –
JIM WASZAK: Because most companies need book keeping. They need Internet; they need lawyers. How do you know who needs an outing? It could be anybody.
LISA HUGHES: You’re absolutely right. A lot of people ask because a lot of my job is going out and finding business. It’s not necessarily banging on a door. You all know there’s a lot of golf courses in the Chicago areas for such a short season. However, not all accommodate outings. You have the banquet space available. It’s something that you either the business you go after, or you don’t.
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KEVIN O’FLAHERTY: Your guest today is Evan Gersonde, the general manager of the DuPage Drones -- a minor league baseball team in the area. So I’m thrilled to have you here, Evan. Thanks for being here.
EVAN GERSONDE: Yeah. I appreciate you having me.
JIM WASZAK: Thank you for coming.
EVAN GERSONDE: Absolutely. I’ve been looking forward to this since we put it on the calendar to be honest with you.
JIM WASZAK: So tell us just a little bit about the Drones.
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Kevin owns O’Flaherty Law, a general practice law firm with locations in Downers Grove, Elmhurst, and Naperville, Illinois. O'Flaherty Law's attorneys have expertise in many areas of law including but not limited to divorce and family law; civil litigation; estate planning; business and corporate representation; commercial and residential real estate law; elder services, probate and guardianship; immigration; bankruptcy law; and dui, traffic and criminal defense.
Jim owns Success Enhancement, Inc., which is geared toward helping you solve management problems in a way that is fun and engaging by using improv comedy techniques and role plays.
Participants will see how to behave differently in the type of situation identified as an area for improvement.
Please feel free to e-mail Jim at firstname.lastname@example.org or call him at (630)272-3895
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